Owner/Freelance Graphic Designer at Identity Concepts Design
January 2011 – Present
I started Identity Concepts as a Freelance Graphic Designer in early 2011, focusing on Packaging Design and Marketing Materials Design. I have worked with clients locally, nationwide and worldwide, and also through Upwork.com and Freelanced.com on a variety of packaging/labeling projects and sales/marketing/trade show materials.
Clients include:
• Best Green Technologies - RedCore brand
• Taste This! Foods - NoTatoes and Yucatillas brands
• Extreme Savings Mailer
• Holistic Skin & Body, LLC - Muscle Food and Foot Love brands
• Brooklyn Bean Roastery
• FMCG Importers - Dr. Ross, Bel Ami Foods, Dallas, Kit-Kat and JoJo brands
• EZY Healthfood Pty Ltd - ezyProtein and ezyFlora brands
• My Super Foods - My Super Snack, My Super Cookies and My Super Pops brands
• Nature's Arthritis Therapy
• Simply Vital Supplements, LLC - Youthful Dog brand
• Ionics Research Ltd - Gaurapad brand
• College Company Design
• RealXGear
• Hollywood Hair Accessories
• Internet Technologies Group
• Lady Bach
• Oshkosh Public Library
• Scotch Porter
Senior Graphic Artist at Directions Incorporated
January 1999 - December 2010
Designer, Production Artist and Illustrator for a variety of national consumer product companies in the food, chemical, clothing, health and pet products industries.
Clients included:
• Kraft – Oscar Mayer, Claussen, South Beach and Boca brands
• Northern Labs – Kit, Formula One and Goddards brands
• Kimberly Clark – Viva, Kotex, Huggies and Kleenex brands
• Nylabone
• Door County Winery
• Kaytee
• Indigo Labs - Nature's Code brand
• Unilever – Breyers, Good Humor, Klondike and Popsicle brands
• Graham Beauty – Spa Essentials and Sanek brands
• Dean Specialty Foods / Bay Valley Foods – Peter Piper’s, Heifitz and Arnolds brands
• Swiss Valley Farms
• Appleton Paper
• Jansport
Graphic Artist at Printron Engravers
March 1994 - January 1999
Production Artist and Pre-Press for flexographic plate-maker/rule-die maker.
Duties included preflight of art, layout of design, trapping art, step-out for plate
production, typesetting and film processing.
Clients included:
• Rayovac
• Club Cookware
• Kimberly-Clark
Graphic Artist at Seering & Company
July 1991 - January 1999
Initially employed as an Intern, then was hired full-time as Graphic Artist. Duties included public relations, project management, design and production of corporate identity, print ads, brochures and collateral materials from initial design development through completed print production and delivery.
Clients included:
• First Northern Savings Bank
• Copps Foods
• Juta
• Home Interiors
• Armstrong Air
Partner at Metal Child Enterprises, LTD.
1982 – 1988
Public relations and merchandising company based in St. Louis, MO. Clientele base included local, national and world-wide Heavy Metal musicians and bands.
Northeast Wisconsin Technical College
Associate's Degree, Marketing Communications, 1989 - 1992
Activities and Societies: Green Bay Advertising Federation
DuPont's Color Theory for Flexo
Certificate of Completion, Color Theory, 1997
CompuMaster Workshops - division of Graceland College Center for Professional Development
Certificate of Attendance, Mastering Adobe Photoshop, 1999
“In the years that I worked with Paulette, I found her to be diligent, precise, analytical and knowledgeable. She always performed to my complete satisfaction, often exceeding my expectations. Based on her work ethic and expertise in design and production, I would recommend her for any position that she felt qualified to pursue.”
ER Waskawic, Senior Copywriter, Directions Incorporated